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Google Ads audit: where your budget goes and what to turn off
Ads are running but there are no leads? We review your account and site and write down where the budget goes and what to turn off. You can do the fixes yourself.
What we check in a Google Ads audit
This is a check of your ads from the inside: we open the account and see how the money is spent.
- Account structure: whether campaigns are split by service and different intents aren't mixed.
- Search terms and negative keywords: which phrases trigger your ads and how much was spent on them.
- Ads: whether they match the search and the page.
- Bids and strategies: whether control was handed to automation without enough data.
- Conversion tracking: what exactly the account counts as a lead and whether it matches your real leads.
- Landing page: whether it leads to a request from the first screen on a phone.
What you get at the end
A written list of fixes with priorities: what to turn off, what to fix, what to keep. Each item is explained so that your contractor or you yourself can do it. If you want, you can hand the work over to us.
This is not a promise of growth. The audit shows where the budget goes today, and the result after the fixes depends on the market, the price and the site.
Audit vs. the free website check: what's the difference
The home page has a free website check. It only sees public pages, up to 3 pages, and shows the obvious problems. It can't see your ad account, search terms or sales.
A paid audit looks inside the account: where exactly the money goes, which search terms eat the budget, what is set up wrong. So when your ads are already running and not paying off, you need an audit, not a check.
How much a Google Ads audit costs
An audit costs from UAH 4,500. This is a "from" price: it depends on the size of the account and the number of campaigns, and we give the exact amount after the review, before you pay.
The price includes the review and a written list of fixes. Making the fixes in the account is separate work, billed separately: from UAH 500/hour or as part of management.
Who the audit is for
You need an audit if you already pay for ads and don't see returns, if your contractor reports clicks instead of leads, or if you want to check the account before handing it over for management. You don't have to change contractors: you can pass them the list of fixes, and our document becomes an independent second opinion.
Typical findings we look for: broad keywords with no negative keywords, ads showing for other people's brands, campaigns with no lead tracking, identical ads for different services, a page with neither a price nor a form.
What we need from you
Read-only access to your Google Ads account, your website address and a short questionnaire. You don't need to change anything in the account for the audit.
Who doesn't need an audit
If you have no ads yet, there is nothing to audit. In that case you need campaign setup. If you want to check your site's SEO rather than your ads, see the SEO audit of your site.
FAQ
Questions about the Google Ads audit
How much does a search advertising audit cost?
From UAH 4,500. We give the exact amount after the review, before you pay. The ad budget is not included.
What will I get at the end?
A written list of fixes with priorities: where the budget goes, what to turn off, what to fix in tracking and on the page.
Do I need to give access to the account, and what kind?
Yes, we need read-only access. We won't change any settings for the audit.
Can I fix everything myself?
Yes. The list is written so that you or your contractor can carry it out. If you want, you can hand the work over to us.
How is an audit different from the automatic check?
The automatic check is free and only sees the public pages of your site, up to 3. The account, search terms and sales are visible only in the audit.
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Order a Google Ads audit
Leave your website or niche and a contact. We will tell you what needs to be done and name the exact price before payment. The decision is yours.
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